How To Double Your Productivity Virtually Overnight

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We all do it… each day we think we’ll get a lot of things done but don’t.

Our days are full of distractions and fires to put out.  We are dwelling on the past and worrying about the future.

Here’s a sure fire way to get more done with less stress and anxiety…

Check emails once a day; ideally at the end of the day and not in the beginning or during the day. (I don’t text. I rarely use my cell phone and virtually never answer it if it rings…I check the messages once or twice a day. This manages the expectations of others… because if you don’t train them, they are training you.)

Focus on the present. Eckhart Tolle calls it “Mind Stuff”…what our minds create when we are not “in the now”.  This “stuff” is worry, fear, problems, etc.

He says when we are focused on the now, life can’t be that problematic. Being aware of your body; your breathing, the way your body feels from head to toe helps stay in the present.

Being present also allows you to get things done. You can only do one thing at a time so why complicate things by worrying about the future while you are doing it?

Also, and this is huge, you must manage your time better. Instead of writing reports, paying bills, or working “on” your practice between patients, you will be more effective at everything you do when you have clusters of hours dedicated for each. Personally,I devote entire days for each of my activities.  Saturdays and Sundays are my “free days”. On these days I do NO WORK. I don’t think about work, I don’t check emails, I don’t read anything related to work. Monday, Wed, and Fridays are my “buffer days”…days that I work “in the business”, having meetings, phone calls, and plan. TUESDAYS AND THURSDAYS are my “focus” days. 2 days a week entirely devoted to working on my most highest valued activities that require my unique abilities. I don’t mix buffer, free days, or focus day activities together.

On your “half days,” maybe you devote the other half of the day once a week on paperwork, or personal development and implementation.

The key is to not mix activities together. The key is to focus on what you are doing without “mind stuff”.

(I highly recommend downloading the audio book “The Power of Now” by Eckhart Tolle. Get the audio version of this book. I think you’ll like it.)

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Do You Like Your Patients?

Sounds like a dumb question but I do know a lot of doctors who like “practicing”, like adjusting, like collecting money but don’t necessarily like their patients.

These doctors may still be getting quite a few referrals but not as  many as they could be.

“But I love my patients! So how come most of them aren’t referring me in more patients?”

  • Maximum referrals come from
  • Nice office; clean, professional, efficient
  • Doctor and staff healthy, fit, professionally dressed.
  • Relief care focused practices (8-15 visits)
  • Fair fees; same fee for insurance as is for cash. Adjustment
  • charges of $35-$45
  • Practice name congruent with case types of “non-referred in” new patients.
  • No appointment needed scheduling
  • Fertile ground strategies implemented
  • Phones answered live during lunch and after hours
  • Extremely clinically competent doctor; with skills beyond the competition
  • Constant patient communication via 20 emails, weekly health updates, newsletter, blog postcard, emails, etc.

Have you noticed that this checklist has nothing to do with liking people or patients?  Start “liking” them! Treat them as people; create space for them to feel heard, do everything above and THEN watch what happens!

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Everybody Wants To Be Right

Do you like conflict or resistance? I sure don’t. I guess some people do and if you put two of these types together, nothing productive will take place; what you will have are two people forcing their will and opinion on the other.

But rather than ignoring the other person’s view which makes things worse, I recommend letting them voice it and accept it. Don’t respond to it, don’t make it wrong, don’t try to be clever and say something that undermines their view, (They’ll see right through it.)

Chances are they most likely just care what you think about them; they want to feel important, they want to feel heard.

How does this relate to my business and how does it relate to yours?

In my business, I really try to see things through the eyes of my members; what are they going through? I first assume that if I had the same upbringing and experiences, that my views would be identical to theirs. Sure everybody has an agenda and may consciously or unconsciously not be authentic with me or themselves but again, they don’t know anything different.

There’s a lot of power in just letting things be.

As for your practice, you have to deal with many types of people too; patients, family, friends, staff, etc.,

Even though patients don’t have your knowledge, skills, and education, they too want to be right. Find a way of letting them be right….By doing so you will create affinity. They will like you more than they already do. They will feel free to express themselves. They will begin to open up with you and really tell you what’s going on.

They will refer more too!

It isn’t easy letting people do and say what they want; especially when you know that they are wrong and don’t know the facts. But

just remember that there is nothing you should do about it. Let it be.

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Chiropractic Myths

I truly believe that if you buy into any of them, you are living in LA LA LAND.

There may be a thread of truth in some of these myths 5-10 years ago but you must realize that THINGS CHANGE.

“Change” is the ONLY constant.

There are soooooo many things that I have successfully accomplished in the past that I wish were possible today and I’m sure you can come up with a long list for yourself too.

But focusing on the past, romanticizing over it, talking about it…is the KISS OF DEATH.

The only way you will grow and be virtually guaranteed a successful future is by focusing on today.

Today’s market.

Today’s market’s wants.

Today’s opportunities.

The good news is that if you focus on these things, your chance of success is multiplied 100 fold:

  1. Systems
  2. Experience
  3. Creating Value
  4. Building and Nurturing Relationships
  5. Competency
  6. Confidence
  7. Health
  8. Relationships

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What Are You REALLY Selling?

Let me give you a quote from one of the best direct response marketers of all time, Eugene M. Schwartz, that gives you the answer:

“The force that creates sales, that powers our present economy, is desire… By building it to such a pitch that it overcomes the obstacles of skepticism, lethargy and price, and results in a sale…

Advertising is salesmanship in print.  Therefore, above everything else, advertising is the literature of desire.  It is society’s encyclopedia of dreams… our twentieth-century Wish Book.  Advertising gives form and content to desire.  It provides it with a goal.

These desires, as they exist in the mind of your prospect today are indistinct.  They are blurs—hazy, ambiguous, not yet crystallized into words or images…

…Your job is to fill out these vague desires with concrete images—to show your prospect every possible way that they can be fulfilled—to multiply their strength by the number of satisfactions that you can suggest to achieve them…

…You are literally the scriptwriter for your prospect’s dreams.  You are the chronicler of his future.  Your job is to show him in minute detail all the tomorrows that your product makes possible for him.

This is the core of advertising—it’s fundamental function.  To take unformulated desire, and translate it into one vivid scene of fulfillment after another.  To add the appeal of concrete satisfaction after satisfaction to the basic drive of that desire.  To make sure that your prospect realizes everything that he is getting—everything that he is now leaving behind him—everything that he may possibly be missing.

The sharper you can draw your pictures—and the greater the number of them you can legitimately present—the more your prospect will demand your product, and the less important will seem your price…”

After reading that, I’m sure you realize why I chose to quote the legendary Eugene Schwartz instead of trying to explain it in my own words.  I know when I’ve been trumped!

Now, after reading that quote, are you beginning to re-think what you are REALLY selling? It is really as simple as “Chiropractic,” “Alternative Health Care” or “Pain Relief?”

No, it’s not.

YOU ARE THE MERCHANT OF HOPES, DESIRES AND DREAMS. &

YOU CAN DO THIS IN PRINT AND FACED-TO-FACE WITH A PROSPECT…

BUT FIRST, YOU MUST KNOW WHAT THESE HOPES, DESIRES AND DREAMS ARE.  YOU MUST PAY ATTENTION AND LISTEN TO WHAT YOUR PROSPECTS WANT.

NOT WHAT YOU WANT.

Most Chiropractors try to cram WHAT THEY WANT down their patient’s throats.  Then wonder why they struggle. I have actually heard consultants teaching to tell new patients on the first day that you do not treat symptoms.  You do not treat pain.  You do not treat anything.  What you do is remove subluxations.

Imagine walking into a car dealership and the car dealer tells you they don’t sell cars.  Then proceeds to try to sell you something you’ve What you really want to do is identify the REAL desires, identifications and beliefs of your prospects.  Some of these will be obvious, like to get out of pain.  But, the real breakthrough will come when you not only hit the obvious ones, but also address the hidden ones.

This doesn’t only work in print. It works in speech too. Try it!

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Today Is Your Life!

Let’s face it, most of us live for tomorrow. We work so someday we can“retire”. We endure pain now for the hopes of an easier life in the future.

Someday, we will even travel, pick up a hobby or two, learn a language, etc.

But what if you accepted the concept that there is no tomorrow? Thatthe only real thing you have is now? How differently would you live your life? How would that impact what you choose to worry about? “Worry” is a choice you know.

What if you allowed yourself to have fun and be happy now? What decisions would you make, what would you start saying “yes” or “no” to if you were living life today?

Would you take better care of your health?

Would you be a better spouse, parent, friend, or doctor?

Would you let go of the past and worry less about the future?

I bet you would.

And here’s the good news…

This is the solution to most all of your perceived problems! Meaning, you are the problem, you are the solution!

Building a practice has a lot to do with how you react to things. (Or if you react at all!)

Consider the possibility that how you view your practice will determine how your patients respond to your care, if they stay, and if they tell others about you.

Without spending an additional dime you can alter your practice and your Life!

But it gets even better…

New opportunities will present themselves to you.

Most “problems” will avoided and remainder will virtually solve themselves.

It’s your life!

Live it starting today and see what shows up for you!

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The Best Question On Earth Is….WHY?

Why do you do what you do?…and I don’t mean Why do you practice chiropractic? I mean why do you do everything that you do?

Why do you eat what you eat? Why do you buy what you buy? Why do you think the way you think? Why do you say what you say? Why do you react the way you react? Why do you believe what you believe? Why do you do everything that you do?

See some of the biggest transformations in practice and in life come from asking the biggest questions?

We are habitual creatures; as we get older, we accumulate more and more habits of doing and thinking; some good,  a  lot “not so good”…and over time, we only do, accept, or value ONLY things that agree with or can live with the rest of all those  accumulated ways of doing and thinking.

These self imposed limits, LIMITS most possibilities… Even worse, it keeps us from even recognizing them in the first place!

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How Do YOU Get Motivated To Actually Do it?

I’m sure there have been many times in your life already when you had the best of intentions and just never could get moving.  Or you started with all the excitement of an 8 year old walking into magic kingdom for the first time… and then… lost your motivation in a very short period of time. Heck – I remember when I graduated from Chiropractic school.  I was on fire! I was going to rid the world of every single subluxation all by myself.  I was going to tell people the Chiropractic story and my practice was going to be swamped.  Standing room only.

I Was As Motivated As Motivated Could Get!

It didn’t take long and I was literally dragging myself to my patientless practice and all those spinal screenings.  My motivation was 100% gone.

I bet you might have a similar story.  All fired up to build your practice and then fizzled out in a few years.  Am I right? Why did that happen?  Why did we (me and you) lose our motivation? It’s simple.  And this is one of the biggest secrets to achieving overwhelming and LASTING success – so listen up…   As marketing guru Dan Kennedy says:

“Real confidence does not come from affirmations, visualizations, mantras, a 30-second walk on hot coals, or an Armani suit and a slick brochure.  Mustard on your sword of confidence comes from knowing exactly what to do and then going ahead and doing it.”

Results are what give you real motivation. And you get REAL results from doing the right things in an environment those things are most likely to work in.

Endless And Massive Motivation Comes From REAL Success Which Comes From Doing The Right Thing In The Right Place Long Enough!

Nothing – and I mean NOTHING – takes the place of RESULTS.

Success automatically breeds more success.  Just like negativity and failure only creates more failure – success has an amazing snowball effect.

Was you get a taste of REAL success – everything flows.

I remember in Napoleon Hill’s great book, Think and Grow Rich – he says something about once you do the right things success will come so fast and in such abundance that you will look back and wonder why you ever struggled in the first place. And this is true.

Once you do the right things and start getting real success in your practice and life – it will seem so easy.  I often look back on my life and get embarrassed because it really isn’t that hard at all. WHAT PROVEN STRATEGIES ARE YOU RESISTING?

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The Number One Reason Why Chiropractors Struggle In Practice & In Life.

(To ignore this exercise and continue to expect things to get better IS insanity!)

Pay attention please; because even if you think you are doing well and have no more room for improvement, today’s fax still applies to you (and me)…

Whatever you are doing that is working and gets desired results is because of one thing: You’ve created a system around it. Either you immediatelyplanned in advance each step, script, subtlety around it…or over time, you’ve continued to test against it to attempt to improve the results or you’ve added to it to make it better.

This not only applies to your practice; it applies to your workouts, how you get your kids ready for school, how you manage your finances, plan vacations… all your life’s experiences.

So when you get a chance, designate a notepad for this exercise and continually work on different aspects of your practice and your life to it:

Step 1. – Create 2 lists; one list for everything that has gone right or is going right in your practice, and one list for all the important things in your life.

Step 2. – Underneath each entry, try to figure out what steps you took and the things that happened that created or continues to create the desired outcome.

Step 3. – Ask yourself, what can I learn from this and how can I create a checklist or a system around this so that I can replicate the outcome or experience in the future.

Step 4. -  Create another list of things that are NOT going so great in your life or practice. Include anything in the past that also created undesirable results.

Step 5. – If you are still doing or are involved in the “step 4” list, work on creating better systems around it (Preplanned ways of doing things in a disciplined order and manner.) and if necessary, to improve, ask for advice, guidance, and/or help.

Play life like a sport or a game. Study the past, train for the future!

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Take A Chiropractor To Lunch!

We all grow through discomfort.

So, I’ve got a challenge for you;

Between now and the end of the year, go out to lunch with your competition…and I don’t mean someone who you are already friends with or have a relationship with.

Pick one who you’ve never met before; that doc who may create the most discomfort for you.

Why would you want to do that?

Because you will get something of value out of it and you won’t know what that is until you just do it.

Just call them up and say,

“Hi this is Dr. (YOU!), as you may know, I’m also a Chiropractor and also practice here in (YOUR TOWN).

I occasionally refer patients to Medical doctors but rarely refer to other D.C.s and I want to change that.

I was wondering if you’d like to have lunch sometime so we can get to know each other.

My lunch schedule is pretty open and lunch is on me. What time do you usually do lunch and what day might work for you?”

When you meet with them, build rapport. Spend most of the time with small talk. Then lead into what you do in terms of technique, modalities if any, office hours, stuff like that. Then accept whatever they tell you about their practice. Do not dig. You almost want them to think that you didn’t ask them enough questions about their office. Accept whatever they tell you but make sure that they don’t feel that you are being nosey.

If you enjoyed the lunch, then ask another D.C. out to lunch.

Don’t have an agenda or a expect anything in advance out of it.

Just see what comes up; I guarantee that you’ll get SOMETHING

worthwhile out of it. Let me know how it went!

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